Posts Tagged ‘twitter’
Public relations goes underground with digitally enhanced guerilla tactics
Breakout session: Social media basics & core training
Serena Ehrlich, Social Programs/Viral Weaponry Leader at Startup Army
Serena’s interactive presentation style made this session of the PRSA-LA workshop on social media highly informative, but difficult to document. Thankfully, she uploaded her slides to docstoc.com, so you can see for yourself what she talked about.
It’s all personal. And personal is very public: Four tips for better online outreach
“It’s not web 2.0. It’s not web 3.0. It’s simply life.”
Peter Shankman, Social Media Expert
At the PRSA-LA Social Media Workshop, Peter Shankman returned to themes first introduced by Emanuel Rosen. Throughout his entertaining stories, he repeatedly illustrated the foothold the individual is gaining over traditional marketing and public relations efforts thanks to the developments in technology. Celebrated reviewers of services, restaurants, media, and other such venues are increasingly less effective and credible.
Moreover, each our personal networks is fluid and changing. The relevance of connections fluctuates throughout the day. Those seeking to use social media effectively for branding or influencing will need to work within established but changing communities.
Bonnie Lee
Jean-François
