Web 4.0: R U Ready?

Despite the obvious impact of social media on the Internet and on how people interact, there is still a lot of resistance to the idea that these tools have any value in an enterprise context. When I do presentations on using web 2.0 tools inside the firewall, I am often met with skepticism. Some believe that these tools are inherently social, a waste of time,  and cannot be used for real work; others, who see the potential benefit of the broader collaboration these tools enable, feel that using them would lead to additional work… work that they simply don’t have time for.

The reality, however, is that well designed Web 2.0 tools are productivity enhancing, and allow people to interact more efficiently. This is the point I was trying to make in the following video (The man who should have used Lotus Connections 1), which I posted on IBM’s internal instance of Lotus Connections in late August: Read the rest of this entry »