Posts Tagged ‘enterprise web 2.0’
Social media and the web 3.0 frontier
On 24 September, the Los Angeles chapter of the Public Relations Society of American hosted a half-day workshop on social media. It was an informative day, full of creative ways to incorporate digital technology into marketing and public relations campaigns.
Emanuel Rosen gave the first address. He stressed ways that social media helps word-of-mouth campaigns. Serena Ehrlich’s provided participants with a toolbox of resources and tactics for launching an online campaign, and Peter Shankman made it all personal and relevant over a lunch discussion.
Thank you very much to the workshop’s organizers, Keith Pillow and Bianca Dickerson-Williams, as well as to Rita Tateel (PRSA-LA, President) and Barbara Shore (PRSA-LA, Executive Director).
Public relations goes underground with digitally enhanced guerilla tactics
Breakout session: Social media basics & core training
Serena Ehrlich, Social Programs/Viral Weaponry Leader at Startup Army
Serena’s interactive presentation style made this session of the PRSA-LA workshop on social media highly informative, but difficult to document. Thankfully, she uploaded her slides to docstoc.com, so you can see for yourself what she talked about.
Going viral inside the firewall
Despite the obvious impact of social media on the Internet and on how people interact, there is still a lot of resistance to the idea that these tools have any value in an enterprise context. When I do presentations on using web 2.0 tools inside the firewall, I am often met with skepticism. Some believe that these tools are inherently social, a waste of time, and cannot be used for real work; others, who see the potential benefit of the broader collaboration these tools enable, feel that using them would lead to additional work… work that they simply don’t have time for.
The reality, however, is that well designed Web 2.0 tools are productivity enhancing, and allow people to interact more efficiently. This is the point I was trying to make in the following video (The man who should have used Lotus Connections 1), which I posted on IBM’s internal instance of Lotus Connections in late August: Read the rest of this entry »
Bonnie Lee
Jean-François
