Posts Tagged ‘buzz’
Grassroot PR: Everyone loves the soapbox
“The anatomy of buzz revisited: Lessons in word-of-mouth marketing”
Emanuel Rosen, Social Media Expert
No matter how many reviews we read, when we make purchasing decisions these are not the resources that tip the balance. More often than not, our friends and family influence our personal choices about what to buy, where to eat, or what to read. Emanuel Rosen believes that stimulating those conversations and using personal, face-to-face referrals to create buzz is the key to successful promotion. During his one-hour presentation, he showed why.
We all like to to be helpful, contribute meaningfully and participate in conversation. The problem is, most of us lack the gift of relevant gab. Buzz, says Rosen, fills this gap by giving us the opportunity to tell stories and be creative.
Bonnie Lee
Jean-François
